Responsibilities

• CRM Management: Manage the day-to-day operation of the CRM platform, including database management, data quality, audience segmentation, and campaign execution.
• Plan, build, test, and deploy targeted email campaigns that nurture leads, engage customers, and support retention objectives.
• Develop, implement, and optimise automated customer journeys and triggered communications based on customer lifecycle stages and behavioural data.
• Monitor, analyse, and report on CRM performance metrics, including open rates, click-through rates, engagement, and conversions.
• Identify opportunities to improve CRM performance, customer engagement, and campaign effectiveness through ongoing optimisation and testing.
• Collaborate with internal stakeholders to ensure CRM activity is aligned with wider marketing strategies and business objectives.
• Website Management: Own and maintain website content, ensuring it is accurate, up to date, on-brand, and optimised for a positive user experience.
• Manage and update website content through the CMS, applying SEO, accessibility, and UX best practices.
• Coordinate with designers, copywriters, developers, and other stakeholders to brief, create, and publish new web content.
• Monitor website analytics and performance, identifying trends and providing recommendations to improve traffic, engagement, and conversion.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field, or equivalent relevant experience.
• 3–5 years of experience in CRM and website management, ideally within a digital marketing, e-commerce, or customer-focused environment.
• Hands-on experience managing CRM platforms such as HubSpot, Salesforce, Adobe Campaign, or similar.
• Practical experience working with CMS platforms such as WordPress, Drupal, Sitecore, or similar.
• Strong understanding of web analytics, SEO, UX principles, conversion optimisation, and digital tracking.
• Experience planning, building, and executing email campaigns and automated customer journeys.
• Strong project management and organisational skills, with the ability to manage multiple projects and priorities simultaneously.
• Analytical and data-driven mindset, with excellent attention to detail and the ability to turn insights into actionable recommendations.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams.
• Self-motivated, proactive, and adaptable, with the ability to thrive in a fast-paced and evolving environment.