Responsibilities

• Lead the planning, delivery and optimisation of sophisticated CRM marketing campaigns and customer journeys that inspire prospective students and support recruitment across the University.
• Use customer insight, segmentation and marketing automation to deliver personalised communications that improve engagement and conversion.
• Ensure campaigns are delivered to a consistently high standard, using performance data, testing and continuous optimisation to enhance the customer experience.
• Contribute to the ongoing development of our CRM capability, identifying opportunities to improve processes, championing best practice and helping shape the future roadmap of our Microsoft Dynamics platform.
• Support and coach junior colleagues, providing quality assurance, sharing expertise and fostering a culture of continuous improvement.
• This is a varied role combining strategic thinking with hands-on campaign delivery.
• Be an active member of VPEE, working at 4 out of the twenty-eight onsite graduation ceremonies each year, and two out of three prospective student onsite Open Days as a minimum.

Requirements

• You'll be an experienced CRM marketing professional with a strong track record of delivering targeted, data-driven campaigns and customer journeys within a complex organisation.
• You'll be confident using CRM platforms-ideally Microsoft Dynamics 365-and passionate about creating personalised communications that deliver measurable results.
• You enjoy turning insight into action, using data, testing and reporting to continually improve campaign performance and customer experience.
• Comfortable managing multiple priorities, you'll bring exceptional attention to detail alongside a proactive and solutions-focused approach.
• Building trusted relationships comes naturally to you. You'll be an effective collaborator who can influence stakeholders across different disciplines, communicate technical concepts clearly and work confidently within cross-functional teams.
• You'll also be committed to sharing knowledge, supporting colleagues and promoting CRM best practice, helping to build capability across the wider organisation.

Benefits

• 41 Days holiday (27 days annual leave 8 bank holiday and 6 closure days)
• Additional 5 days' annual leave purchase scheme
• Defined benefit career average revalued earnings pension scheme (CARE)
• Cycle to work scheme and season ticket loan
• Immigration loan
• Relocation scheme for certain posts
• On-Site nursery
• On-site gym
• Enhanced maternity, paternity and adoption pay
• Employee assistance programme: Staff Support Service