Responsibilities

• Own CRM operations for UK venues and ticket brands, turning data into retention, personalized journeys, and coordinated campaigns across multiple channels with a data-driven mindset.
• As part of the CRM team, support the delivery of the CRM strategy for both the UK regional venues and ticket agent brands.
• Driving loyalty and lifetime value from the existing customer-base by providing a data-driven marketing approach.
• Provide full end-to-end marketing campaign management and delivery for our digital-first ticket agent brands, working with both internal and external teams.
• Coordinate digital campaigns for the UK regional venues.
• For our ticket agent brands, oversight of marketing content initiatives to ensure customer/client engagement, delivering a positive customer experience.
• Through highly personalised communication, mostly via direct marketing channels, like email, the setup and analysis of marketing campaigns including automations.
• A deep understanding of customer segmentation approaches in the support of the marketing function to deliver effective customer/profile targeting.
• Feed into the planning process for wider marketing campaigns and strategy for the UK regional venues.
• Working alongside the CRM Analyst to support the analysis of marketing campaigns and CRM strategy, sharing data-driven insight reports with stakeholders.

Requirements

• You have a minimum of 12 months experience with a CRM system.
• Knowledge of customer personalisation and dynamic content to drive relevancy and results.
• Impeccable attention to detail.
• You have a test and learn mindset with a data and analytical approach to campaigns, reporting and insight.
• You have experience of delivering excellent customer experience across channels.
• Able to adapt to a fast-paced environment.
• Very well organised and good with time management.
• Experience working collaboratively within a team and across multiple departments.

Benefits

• Trafalgar Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
• We offer competitive remuneration and benefits package.