Responsibilities

• Help create, manage, and develop trigger email campaigns throughout the customer’s lifecycle to maximise revenue and to deliver the best customer experience based on their behaviour and preferences across all CEG Online partners
• Carry out segmentation of the database to implement remarketing strategies, cross/down/up sale and geo- and product personalised communications that will help promote down funnel progression from the existing lead database that turn into revenue
• Help setup workflows within HubSpot for lead routing, lead nurturing, re-engagement, down-sell, upsell campaigns across all brands/courses (where applicable)
• Work in alignment with the CRM MKT Manager to produce weekly, mid intake and end of intake assessments and reporting on campaigns progress and effectiveness against goals (KPI’s) to the Director of Content and Communications and to other areas of the business, when required, while mitigating problems that may hurt email deliverability and that increase customer engagement and conversion
• Manage dynamic email templates using HTML
• Help develop documentation and road maps for processes, A/B tests and campaigns
• Ensure the integrity of the data is preserved by working in alignment with the CRM MKT Manager

Requirements

• Extensive knowledge and experience of digital marketing
• Proven Database Marketing and Marketing Automation experience including creating marketing lists, creating waterfalls & audit reports
• Experience reading business requirements documents and translating defined requirements into detailed, field specific data pulls and execute code for list execution
• Experience includes campaign execution, reporting, including the design of experiments (A/B testing), its construction, measurement, and tracking
• Experience of managing projects involving integration across systems and re-engineering business processes
• Proficient in the usage of marketing automation systems (for eg HubSpot, Zoho, Dynamics, Marketo, Eloqua, Salesforce. CEG Online uses both HubSpot and Zoho )

Benefits

• Private Medical Insurance
• Hybrid Working
• Life Assurance cover
• Perkbox (includes hundreds of discounts)
• Salary sacrifice Car Leasing Scheme from Tusker
• Salary sacrifice Cycle to Work scheme
• Salary sacrifice Technology Purchasing Scheme
• Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as dedicated Mental Health & Wellness Champions
• Discounted rates on Master’s degrees with CEG Digital Partner Universities (25% off)
• Social committee – who organise social events across the Company