Responsibilities

• Own and manage CRM strategy across email, push notifications, SMS, and in-app channels.
• Design and execute personalized customer journeys that boost engagement, retention, and LTV.
• Segment audiences using behavioral, transactional, and demographic data for targeted messaging.
• Work with analytics and product teams to track customer lifecycle KPIs (churn, reactivation, retention).
• Lead A/B testing to optimize messaging, subject lines, creative, and timing.
• Partner with design and content teams to deliver campaigns that are both impactful and on-brand.
• Ensure compliance with GDPR and data privacy best practices in all communications.
• Report on CRM performance, providing insights and recommendations to senior leadership.

Requirements

• 7–10 years of experience in CRM, lifecycle marketing, or retention marketing , ideally within B2C, gaming, e-commerce, or retail-tech.
• Hands-on experience with leading CRM tools (Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar).
• Strong analytical skills with the ability to interpret data and turn insights into action.
• Proven track record of improving customer engagement and retention through CRM campaigns.
• Solid understanding of customer segmentation, personalization, and marketing automation.
• Strong project management skills and ability to collaborate with cross-functional teams.
• Excellent written communication and creative flair for customer messaging.
• Bachelor’s/Master’s degree in Marketing, Business, or related field.

Benefits

• Benefits: Competitive package with performance incentive