Responsibilities

• Own our end-to-end CRM lifecycle strategy and execution across acquisition, activation, retention, and re-engagement.
• Design and build customer lifecycle journeys that guide prospects through the decision and purchase process.
• Develop robust segmentation frameworks based on behaviour, lifecycle stage, and engagement.
• Identify opportunities to improve conversion, lifecycle progression, and retention through CRM programmes and campaigns.
• Ensure high standards of campaign quality, data integrity, and CRM best practices.
• Drive new CRM technology adoption to improve both efficiency and effectiveness
• Develop CRM-led campaigns that support lead generation and customer conversion.
• Build automated nurture journeys that move prospects from initial interest to vehicle ownership.
• Work closely with sales and marketing teams to ensure CRM supports commercial campaigns and priorities.
• Plan and deliver multi-channel CRM campaigns including email and SMS.

Requirements

• 4-5 years’ experience in CRM or lifecycle marketing roles.
• Experience designing and delivering customer lifecycle journeys and automations.
• Strong experience building segmentation strategies based on behavioural or lifecycle data.
• Experience planning and executing multi-channel CRM campaigns (email and SMS).
• Strong analytical capability and experience measuring CRM performance and lifecycle progression.
• Experience working with both B2B and B2C audiences.
• Comfortable combining strategy with hands-on execution.
• Experience operating in markets with a defined or niche target audience
• Experience or familiarity with Active Campaign or close variant
• Experience working in environments with longer customer decision journeys or considered purchases.

Preferred

• Wants to own the full CRM strategy and execution (not just manage email campaigns).
• Is a self-starter who can operate independently, while knowing when to collaborate.
• Is comfortable working in a dynamic, fast-moving environment with evolving priorities.
• Enjoys building CRM campaigns that are targeted, thoughtful, and data-driven rather than high-volume.