CRM Manager

Incline Gaming Marketing

CRM Manager – EMEA

London, UK (Hybrid)

£35K/yr – £50K/yrManagerFull time

Posted 4 weeks ago

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Job Summary

Owns CRM-driven lifecycle engine for iGaming players, shaping onboarding, retention, and monetization across email, push, and in-app with automation and predictive risk insights.

Lifecycle Strategy: Build and optimize tailored player journeys from onboarding to reactivation, including VIP programs.
Campaign Execution: Plan and monitor multi-channel promotions with automation and behavior-triggered messaging.
Analytics & Optimization: Interpret KPIs, forecast risk players, and translate data into actionable retention and upsell tactics.

Job Description

Responsibilities\n

Design and implement promotional strategies to maximize engagement and lifetime value.
Plan, execute, and monitor promotions across multiple channels, including email, push notifications, and in-app messaging.
Analyze campaign effectiveness using key performance indicators (KPIs) and provide actionable insights.
Prepare regular reports to track progress and inform future strategies.
Develop tailored lifecycle models to optimize player onboarding, retention, upsell, cross-sell, and reactivation.
Set up and manage automated campaigns triggered by player behaviors.
Utilize predictive analytics to identify at-risk players and implement targeted retention tactics.
Design and optimize customer lifecycle journeys, player segmentation, and VIP programs

Incline Gaming Marketing

iGaming is not just another market for us – it’s all we do. Our team bring unrivalled expertise in digital marketing, online casino and sports betting to deliver high-performance UA, CRM and Creative services.

Founded in 2020

Clayton, California, USA

25 employees (12 in marketing)

www.inclinegaming.com