Responsibilities

• Work with stakeholders to define the CRM data model, governance framework and customer lifecycle, ensuring high-quality data supports sales, marketing, reporting and future AI-driven personalisation.
• Lead the configuration and optimisation of HubSpot to meet sales and marketing requirements across both brands.
• Configure and manage core CRM functionality, including contact management, data auditing and mapping, lifecycle stages, segmentation and sequencing.
• Develop a scalable segmentation framework that enables customer personas to be embedded within the CRM, supporting personalised customer experiences and targeted campaigns.
• Design and implement marketing automations, nurture journeys, email templates, marketing assets and campaign workflows.
• Integrate HubSpot with other business platforms and ensure robust data architecture and governance.
• Define and document a scalable CRM strategy, recommending best-practice processes that are aligned to business growth and future requirements.
• Develop a reporting and measurement framework that tracks performance across the entire customer journey, creating dashboards and visualisations that provide actionable insight and enable continuous optimisation.
• Partner closely with Sales, Marketing, Digital and Content teams to maximise CRM adoption, improve customer engagement and drive measurable commercial outcomes.

Requirements

• 5+ years’ CRM experience, with extensive hands-on expertise in HubSpot.
• Proven experience configuring HubSpot across both Sales Hub and Marketing Hub.
• Strong understanding of CRM strategy, marketing automation, customer segmentation and sales enablement.
• Experience designing CRM structures that support persona-based targeting and personalised customer journeys.
• Excellent analytical and reporting skills, with the ability to build dashboards, define KPIs and translate data into clear recommendations that improve performance across the customer lifecycle.
• Experience integrating HubSpot with third-party platforms.
• A strategic thinker who is equally comfortable developing long-term CRM strategy and delivering hands-on implementation.
• Able to build strong relationships quickly and embed within a fast-paced, collaborative team.

Preferred

• Experience within healthcare, clinical services or another regulated environment would be highly desirable.
• Current HubSpot Sales and Marketing Hub essential

Benefits

• 33 days holiday (including Bank Holidays)
• Paid Christmas closure (between Christmas and New Year)
• Birthday Leave - paid day off on your birthday
• "Life Leave" - 2 days of extra leave to take when things you can't plan for happen
• Enhanced family friendly policies including a phased return to work and receive full pay
• Paid company sick pay scheme
• Contributory Pension Scheme (6% matched)
• Employee Discount to access a private assessment (for ADHD, Autism or a combined assessment) through our Melios service for your child
• Fully personalised flexible benefits package including; Health Cash Plan, Life Assurance, EAP Service, Will Writing, Critical Illness Cover, employee discount and savings portal, Cycle to Work Scheme, Tech Scheme and Wine Club!
• Work from anywhere policy