Responsibilities

• Ownership of external brand relationships across the Data Sharing Programme. Lead on conversations with both prospective and active brand partners.
• Work in partnership with Buying teams on Joint Business Planning process for the brands, incorporating CRM & Loyalty.
• Project management of multiple activations across multiple brands from ideation through to execution, launch, and reporting.
• Drive supplier income in line with agreed business targets.
• Partner closely with the Customer Insights Manager to present comprehensive data-driven campaign action plans to brand partners.
• Turn brand insights into innovative campaigns that drive growth for both our business and our brands.
• Owns and deliver loyalty initiatives for our top-tier customers, driving engagement, retention, and lifetime value.
• Analyse customer behaviour and engagement to develop communication strategies that maximise annual spend and retention across the customer lifecycle.
• Optimise campaign ROI, identifying efficiencies at every opportunity.
• Manage end-to-end campaign execution via our customer data platform (Optimove) to create customer segments, build campaign flows and produce post-campaign reports.

Requirements

• 4-5 years+ relevant CRM and/or marketing experience. Agency backgrounds welcome.
• Strong presentation skills
• Strong project management skills
• Experience in customer loyalty strategies
• Previous experience in managing CRM strategies at each stage of the customer lifecycle
• Results driven marketer; comfortable with handling data sets
• Previous experience working cross-departmentally
• Experience managing external stakeholders
• Experience in line management
• Understanding of: - customer databases and permissions, including GDPR - response-driven design, copy and creative - on-brand marketing communications

Preferred

• A passion for beauty retail would be beneficial, however previous experience in this field is not a requirement.