Responsibilities

• Plan, develop, deliver and analyse CRM campaigns.
• Execute key areas of the CRM function, including the communication schedule, creation and delivery of email, SMS, direct mail and push notification campaigns.
• Create and manage the communications schedule across email, SMS, direct mail and push notifications, setting milestones to ensure support of key business activities
• Own and support direct marketing projects from development through to delivery and analysis as defined by the CRM & Loyalty Manager and Head of CRM & Loyalty.
• Responsible for look, feel and wording of email communications and ensuring these are within brand guidelines; providing creative briefs to agencies and presenting consolidated feedback
• Employ split test campaigns to understand the Topps Tiles customer and define unique best practice methods
• Communicate with key stakeholders to check accuracy of campaign content and ensure stores and colleagues are well-informed of upcoming activity
• Use of complex end-to-end campaign management system to set up marketing campaigns, vouchers and contact lists and deploy activity using the tool - software includes Bloomreach
• Segment customer data based upon permissions, type, spending patterns and location with relevant campaigns, paying attention to detail with the overall customer journey
• Develop and test automated email campaign workflows and verify data sources for accurate delivery

Requirements

• Previous marketing experience, or related degree qualification
• Strong commercial, numerical, analytical skills with the ability to identify trends from data
• Strong end to end project management skills; from brief to launch
• Strong communication, influencing and stakeholder engagement skills
• Self-motivated with a strong work ethic and strong multi-tasking skills
• Excellent written and verbal communication skills
• Team player

Preferred

• Experience using Bloomreach or another similar ESP platform

Benefits

• generous staff discount
• pension and life assurance
• holiday allowance that increases with length of service
• flexible working
• free on-site parking
• generous discounts on products and services
• a company bonus that will give you a share of our success