Responsibilities

• From the moment a lead enters our funnel, you design the journey that turns curiosity into application: the messages, the moments, the events.
• You run the activation engine for warm leads, and the win-back engine for the ones who went cold.
• If you believe a CRM should treat every lead as a person rather than a row in a database, and you want to prove it at scale with AI, this role is for you.
• 🎯 Convert warm leads into applications, fast - Own the journey from new lead to application across email, WhatsApp, and product.
• Design the sequences that move warm leads from interest to action.
• Own the messaging, the channels, the experiments, and the number on the dashboard.
• Be accountable for outcomes, not activity.
• 🔁 Build a working reactivation engine - Turn thousands of dormant leads who once raised their hand into a renewable source of pipeline.
• Design win-back journeys, last-chance flows, re-engagement events, quizzes, assessments, and program previews.
• Build the playbook for what works, by persona and by program.