Responsibilities

• Work closely with the CRM Manager to lay out a subscription-first CRM strategy, using testing and optimisation to drive subscriber LTV
• Own the process of briefing, building & QAing of CRM campaigns
• Implement strategies to improve customer retention, identifying opportunities to enhance the subscriber experience and mitigate churn
• Support loyalty initiatives that drive repeat purchases and foster brand advocacy
• Design and implement customer lifecycle campaigns, using email automation flows based on customer segmentation, ensuring best practice across all templates
• Analyse website and customer data to improve the customer journey, conversion rates and repeat purchases
• Measure and evaluate CRM data to determine the effectiveness of our campaigns
• Support the eCommerce and wider marketing team with other marketing initiatives

Requirements

• 1+ year of CRM experience at a DTC brand or agency
• Proven success with email marketing campaigns, segmentation, and automation
• Experience with Klaviyo preferred; subscription experience a plus
• Strong understanding of CRM best practices, analytics, and performance insights
• Data-driven, able to turn insights into actionable strategies that improve KPIs
• Self-starter who works well independently and collaboratively
• Resourceful, solutions-focused, and comfortable taking ownership in a fast-paced environment
• Able to balance strategic thinking with hands-on execution
• Excellent organisational, communication, and customer-focused skills

Preferred

Benefits

• Time given every year to volunteer with a local charity of your choice
• All the latest tech you need
• Flexible hybrid working model
• Summer Fridays
• Generous Pension plan
• Private health insurance
• Enhanced Leave package with added years of service extras
• Employee Assistance Programme
• Team discount on all Wild Nutrition supplements and personalised consultations
• Cycle to work scheme