Responsibilities

• Work within Salesforce Marketing Cloud application to plan, build and deliver targeted email campaigns against business and department objectives.
• Regular briefing of internal design team and web team and managing these relationships.
• Copywriting using best practice direct marketing techniques in order to maximise response.
• Provide comprehensive daily and post campaign analysis reports of all activity.
• Use and develop current marketing practices for in-house data, such as marketing automation to drive efficiency and increase Lifetime Value.
• Continual test and learn focus in order to maintain engagement and response from customer base.
• Full exploitation of Marketing Cloud Personalisation and Einstein applications to maximise efficiency of our CRM activity
• Monitoring competitor activity and reporting back to wider team
• Monitoring Trustpilot and other web-based customer feedback apps
• Ensure standards are monitored for following best practice, data quality management and compliance with statutory regulations such as GDPR.

Requirements

• Previous experience of working in a CRM/database marketing role, with email marketing campaigns. This is a great chance to develop and learn !
• Experience using Salesforce Marketing Cloud or similar platform.
• Inquisitive marketer who uses date to inform and make commercial decisions
• Advanced Microsoft Excel
• Analytical mindset – Test and learn mentality, with great attention to detail
• Copywriting skill
• Some basic experience of writing creative briefs. This is preferable but not essential
• HTML knowledge preferable but not essential

Preferred

• HTML knowledge preferable but not essential
• Some basic experience of writing creative briefs. This is preferable but not essential