Responsibilities

• Monitoring the marketplace, competitive landscape, industry trends, and 3rd party data sources to constantly identify new marketing opportunities and/or potential threats.
• Proactively bringing up proposals for new activities, tests, new channels, and ways of working are key success criteria for this role.
• Analysing customer data to segment the player base effectively and target specific player groups with personalised communication.
• Creating and managing email marketing campaigns, newsletters, and automated customer journeys to deliver relevant and timely content to players.
• Oversee loyalty programs and promotions to incentivize player activity and increase customer lifetime value.
• Managing communication across various channels, including SMS, push notifications, in-app messaging, and social media, to ensure consistent messaging and engagement.
• Analysing player behaviour, campaign performance, and ROI to continually refine CRM strategies and recommend improvements.
• Conducting A/B tests to optimise content and communication strategies and iterate based on the results.
• Collaborating with cross-functional teams, including marketing, product, and customer support, to ensure alignment on CRM initiatives.
• Ensuring all CRM activities comply with industry regulations and best practices.