CRM Executive
WeDoCRM
UK (Remote)
In-houseFull-timeMid level2+ years exp.
2 days ago
CRM Executive
Warrington, UK (Unknown)
Salary Not AvailableMid Level
Posted 7 weeks ago
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Job Summary
Own multi‑channel CRM delivery for a UK fashion brand, focusing on segmentation, testing, and reporting to lift activation and lifetime value.
- CRM Planning and Execution: plan and ship BAU campaigns across email, push, and SMS in Klaviyo with tight calendar alignment
- Insights and Optimisation: run tests, analyse results, and share actionable findings with cross functional teams
- Collaboration and Governance: partner with Marketing, Trade, Merchandising, and Customer Service to ensure coordinated campaigns
Job Description
CRM strategy and multi‑channel execution for ARNE UK with a focus on personalisation, testing, and performance reporting.
- CRM calendar planning and cross‑channel sequencing across email, push, SMS, and direct mail
- Campaign execution in Klaviyo including BAU sends and segment management
- Audience segmentation to enable targeted communications and lifecycle messaging
- A/B testing planning, launch, and performance analysis
- Weekly and monthly performance reporting with actionable recommendations
- Collaboration with Marketing, Trade, Merchandising, and Customer Service to ensure campaign alignment
- Customer insight activities including survey creation and feedback analysis
- Monitor competitor activity and share insights with stakeholders
- Communicate CRM activity and results across the business
- Support alignment with the UK men’s and women’s trading calendar and broader priorities
