CRM & Email Marketing Specialist

Leigh, Wigan, UK (On-site)

Salary Not AvailableEntry LevelFull time

Posted 7 weeks ago

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Job Summary

Own Klaviyo as the core engine for an ecommerce email program, from flows and campaigns to data hygiene and GDPR compliance.

  • Responsibilities: own flows, segments, templates, and deliverability; ensure Shopify-Klaviyo data integrity and cross-team adoption.
  • Analytics & optimization: build segments from behavior, track revenue impact, and surface timing/readiness insights to improve funnel conversion.

Job Description

Responsibilities

  • Own the Klaviyo account day-to-day, including lists, segments, flows, forms, and integrations
  • Manage the Shopify and Klaviyo integration, ensuring data passes cleanly between platforms
  • Maintain consistent data practices and support adoption across the wider team
  • Oversee integrations with third-party marketing and data tools
  • Plan, build, and execute email campaigns across promotional, lifecycle, and transactional use cases
  • Build and optimise automated flows, including welcome, abandonment, post-purchase, and win-back sequences
  • Work with the creative team on templates, copy, and CTAs
  • Run A/B tests to improve open rates, click rates, and revenue per send
  • Monitor and maintain email deliverability and ensure GDPR compliance
  • Conduct regular audits to keep contact data accurate, complete, and deduplicated

Requirements

  • Proven experience managing Klaviyo in a D2C or e-commerce environment
  • Strong working knowledge of Shopify and how it integrates with email marketing platforms
  • Confident building email flows and campaigns
  • Analytical mindset with the ability to interpret data and act on it
  • Solid understanding of email deliverability, list health, and GDPR requirements
  • Organised, self-sufficient, and comfortable working across multiple brands or projects simultaneously

Benefits

  • Casual dress
  • Free parking
  • On-site parking
Huddled Group PLC logo

Huddled Group PLC

Huddled Group Plc is a dynamic e-commerce retail group specialising in surplus goods and operating a portfolio of socially and environmentally responsible businesses that serve customers across the UK.Our three distinctive e-commerce brands each operate in a different FMCG sector, turning surplus stock into spectacular savings: Discount Dragon – Groceries and Alcohol, Nutricircle – Wellness and Sports Nutrition, and BOOP Beauty – Beauty and Cosmetics.Put simply, we protect both people’s pockets and the planet by preventing perfectly good products from going to waste.

Founded in 2023
London, England, GBR
13 employees (6 in marketing)

Traffic Signals

Monthly Visitors
1.5K
Traffic Source Mix
Search
52.9%
Direct
34.5%
Referral
7.2%
Social
4.2%
Paid
1.1%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
3 (23% of company)