Responsibilities

• To manage and optimise the Society's CRM, digital marketing activity and data insights to support membership growth, retention and engagement. The role is responsible for audience segmentation, marketing automation, campaign delivery, performance reporting and digital projects that enhance the member experience and support organisational objectives.
• Manage and optimise the CRM system, including user support, data quality and system development.
• Develop audience segmentation and marketing automation to improve engagement and conversion.
• Maintain data integrity and ensure compliance with GDPR and data governance requirements.
• Develop dashboards, reports and performance metrics to support decision-making.
• Analyse member behaviour and engagement trends to identify opportunities for improvement.
• Plan, deliver and evaluate digital marketing campaigns that support membership acquisition, retention and engagement.
• Manage paid social media campaigns, including LinkedIn advertising.
• Monitor website, email and campaign performance, providing insight and recommendations.
• Support the development of personalised member journeys and targeted communications.

Requirements

• Experience managing CRM platforms such as HubSpot or Salesforce or similar systems.
• Experience delivering digital marketing campaigns and marketing automation programmes.
• Experience managing email marketing platforms, automated journeys and audience segmentation.
• Experience using data analysis and reporting to improve campaign performance.
• Experience managing digital projects involving multiple stakeholders.
• Experience working within a membership organisation, association, charity or customer-focused environment.
• Understanding of CRM management, audience segmentation and marketing automation.
• Knowledge of digital marketing metrics, email marketing and customer journey principles.
• Knowledge of GDPR and data governance requirements.
• Understanding of social media advertising platforms, particularly LinkedIn.

Preferred

• Experience working with membership databases.
• Experience of marketing automation and customer journey mapping.
• Experience using Power BI, Google Analytics or similar reporting tools.
• Experience of LinkedIn Campaign Manager.