CRM and Data Manager

Oxford, Oxfordshire, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 7 weeks ago

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Job Summary

Own CRM strategy for a global education division, aligning data quality, privacy, and marketing automation with business goals; partner with Marketing and Sales to improve CRM data and deliver feature-rich roadmaps.

  • Own CRM roadmap and data quality across UK and International Education, partnering with Marketing/Sales to improve data usage and governance.
  • Drive timely delivery of new CRM features with dev teams, ensuring GDPR compliance and measurable improvements to data-driven decision making.
  • Use PowerBI and other insights tools to translate customer journeys into actions and outcomes.

Job Description

  • The CRM and Data Manager is responsible for shaping and delivering the CRM strategy, while overseeing the related capabilities, tools and data for OUP’s UK and International Education business.
  • Develop and implement the divisional CRM roadmap strategy in line with business strategy, delivering ongoing CRM improvements to enable sales and marketing teams to support them to achieve business objectives and targets.
  • Collaborate with the Marketing and Sales teams to improve the quality of sales and marketing data in CRM and provide best practice on data usage and maintenance.
  • Work closely with development teams to ensure timely and high-quality delivery of new features, making sure they meet the defined requirements and customer expectations.
  • Proven experience of managing and enhancing CRM platforms, data integrations, and marketing automation systems within a B2B environment.
  • Strong background in working with CRM solutions, marketing automation, and customer journey management tools
  • Experience in lead generation and customer acquisition, engagement and retention
  • Excellent project management skills, with a track record of delivering successful outcomes
  • Ability to translate customer and business need into effective solutions
  • Strong analytical skills and experience in using business insight tools, such as PowerBI, to interpret, interrogate, and share data
  • Ability to communicate effectively, work successfully in a team and drive teamwork
  • Sound understanding of GDPR requirements and best practice to manage personal data compliantly
  • We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.
  • We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.
  • This role comes with the added benefit of a discretionary annual payment.
  • Please see our Rewards and Recognition page for more information.
  • We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.
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Oxford University Press

3.5 Glassdoor

Part of the University of Oxford. Established in the earliest days of printing, we’ve been home to the inquisitive, the passionate, and the ambitious for the last 500 years. Our mission is clear – to create the highest quality research and education resources and make them available worldwide. From a child reading their first words to a researcher expanding the frontiers of their field, the possibilities are endless with Oxford University Press.

Oxford, England, GBR
8.1K employees (2,772 in marketing)
59% recommend to a friend
65% CEO approval

Traffic Signals

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22.6M
Monthly Google Ads Budget
$2.5K
Traffic Source Mix
Search
58.2%
Direct
31.4%
Referral
8.9%
Social
1.1%
Paid
0.3%

Headcount Trend

Current headcount: ~8.1K

Marketing Team

Marketing Team Size
2,456 (30% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Grant, 2 years ago

Funding History

  • May 2024
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