CRM Business Copywriter

London, UK (Unknown)

£45K/yr – £65K/yrMid Level

Posted 1 day ago

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Job Summary

Own the copy across CRM for business customers and support personal-customer projects, delivering clear, timely messages that guide user journeys while collaborating with designers, product marketers and managers.

  • Lead CRM and lifecycle copy for campaigns and service notices
  • Collaborate across disciplines to align on voice, UX, and impact

Job Description

Responsibilities

  • You’ll be our go-to copywriter for our business customers, while supporting copy projects for personal customers too — writing copy for CRM campaigns that inform and inspire customers throughout their journey with Wise. Your responsibilities will include:
  • Write clear and concise copy that gives customers everything they need to know when they transact with Wise
  • Compose the messages that help guide customers along their Wise journey with eas
  • Produce time-sensitive service communications
  • Craft the words for marketing campaigns to educate customers on how to use features of the product, and transactional campaigns that update and inform
  • Help brainstorm ideas and angles for all of the above
  • Support CRM in their mission to deliver relevant, personalised and timely communications across Wise channels and customer touch-points.

Requirements

  • Experience writing copy for CRM channels for a medium-to-large-sized business, preferably in a regulated industry
  • A pragmatic approach to writing with a good understanding of design and UX
  • Experience of writing CRM copy for service notifications and marketing campaigns that nudge customers to take an action
  • Clear writing samples that illustrates your craft for making sense of complex product terminology through friendly and clear copy (can be a Google doc-type thing)
  • Versatility — you’ll be just as happy writing a 10-email lifecycle journey as you are crafting a 2 word CTA or writing a crisis email at short notice. And you’ll have a portfolio to show it.
  • You’ve worked with designers, product marketers and managers before
  • You have the resilience to handle requests from multiple teams
  • Collaboration — an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines
  • Experience of articulating the ‘why’ behind your decisions — you’ll need to convince, to disagree confidently, and to take and give useful feedback.
  • The ability to deliver to tight deadlines under pressure

Benefits

  • From me days to mission days, sabbaticals to stock, and everything in between. For everyone, everywhere. We’re people building money without borders. Find out what you'll get if you join us.
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Wise Australia Investments

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
702