Creative Strategy Lead

London, UK (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Lead and coach a 4–5 person Senior CS team to elevate strategic creativity across top accounts, drive risk audits and bottleneck remediation, and codify craft through onboarding, trainings, and a data-driven quality framework.

  • Senior CS Leadership: embedded coaching of senior strategists on research depth, strategic synthesis, and creative authority across high-value accounts.
  • Risk & Quality: run department-wide creative audits, identify bottlenecks early, and uphold a department-wide creative quality bar with AI workflow adoption.
  • Onboarding & Training: own the craft onboarding for new joiners and translate frameworks into scalable team trainings building data-driven insights.

Job Description

Responsibilities - Senior CS Strategic Coaching (Billable, 40%) - Embedded coaching and management of 4-5 Senior Creative Strategists on the strategic work of their biggest accounts - Help every Senior CS find the next layer of their craft: research depth, strategic synthesis and creative authority - Coach intentionally - reverse-engineer your approach from knowing each individual. Ask what do I need to do here to get the best possible outcome for this person on this account? before defaulting to advice - Risk Mitigation, Audits & Bottleneck Identification - Cross-pod craft authority on Gold and Silver tier accounts - when a pod's performance is dipping, you go deep, audit the creative, and support reset strategy alongside the Pod Creative Lead - Identify performance bottlenecks before they hit monthly review - if a KPI is off track, it should never be a surprise - Run regular creative audits across the department, surface what's working and what isn't, and feed insight into the wider Creative Strategy leadership team - Departmental Creative Quality Bar - Set and uphold the quality bar for creative strategy output across the team - Drive the rollout of new craft skills in-line with market shifts, including Ai adoption - Translate frameworks, methodologies, and AI workflows set by the CCO into team-wide up-skilling sessions - Identify domain skill gaps across the department and design training to close them. Replacing one-to-one to one-to-many Requirements - 5+ years in Creative Strategy in a performance creative agency, growth team, or DTC brand-side environment - Deep performance creative expertise - you can dissect a winning Meta ad in 30 seconds and explain exactly why it works - Strong growth and paid social fluency - testing structures, scaling logic, persona development, funnel positions, attribution, post-click - Coaching mindset - you've coached strategists or junior creatives into better work and got real energy from doing it. You are empowering in your approach - Risk mitigation instinct - you can reverse-engineer a performance bottleneck. Strong audit and insight discipline. Strong ability to turn complex ideas into simple ones, and delegate accordingly - Continuous research mindset - constantly scanning trends, competitor work, Reddit, customer behaviour, creative patterns. Daily, not quarterly - Outcome Obsessed - every task, framework, and training tied to a measurable outcome - Kind Candour - confident in giving direct, honest feedback regularly in a way that empowers - Extreme Ownership - you demonstrate strong accountability in everything you do - AI-literate and tech-enabled - you understand the trajectory of AI in creative and marketing, are comfortable using AI tools yourself, and can lead a team through AI-augmented workflow adoption Nice_to_have - DTC / e-commerce business model literacy at 7-9 figure scale - Track record running training sessions or workshops with creative teams - Familiarity with our internal frameworks: macro / micro personas, Growth Compass, CSOS Benefits - Enjoy 28 days of annual leave, giving you the time to recharge and maintain a healthy work-life balance. - Benefit from our long-service reward scheme, with 1 additional day of annual leave awarded each year after 2 years of service. - Work in a flexible hybrid model, with 2 days in our Central London office at the Roundhouse in Camden and the remainder from home. - Access private health and life insurance, providing additional peace of mind and support for you and your family. - Participate in our company pension scheme to help you plan and save for the future. - Take advantage of a one-month annual work-abroad allowance, giving you the flexibility to work remotely from another location each year.
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Soar With Us

We are a multi-award winning e-commerce growth agency that pushes the boundaries of standard marketing techniques.🏆 The Whalies by Triple Whale 2024 Winner - Agency of the Year Official partners of:MetaTikTok Klaviyo

Founded in 2019
Leeds, England, GBR
42 employees (23 in marketing)

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