Creative Strategist

London, UK (Hybrid)

£45K/yr – £54K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the creative performance engine for paid social across client accounts, turning data into testing opportunities and shaping strategy for Meta and TikTok.

  • Creative strategy and testing: translate performance data into insights, testing opportunities, and creative roadmaps.
  • Briefing and concepting: lead scripting and briefing for UGC and paid assets with clear briefs for creators and production.
  • Cross-account ownership: collaborate with account managers to align strategy, delivery, and client goals while staying ahead of platform updates.

Job Description

Responsibilities

  • Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
  • Turn creative performance data into clear insights, recommendations and testing opportunities.
  • Lead concepting, scripting and briefing for UGC and paid social assets.
  • Write clear, high-quality creative briefs for creators and internal production teams.
  • Build and manage structured creative testing roadmaps across accounts.
  • Collaborate closely with account managers to ensure alignment between strategy, delivery and client goals.
  • Stay ahead of trends, hooks, formats and platform updates to inform creative direction.
  • Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
  • Manage multiple accounts with strong organisation, prioritisation and attention to detail.

Requirements

  • 2-4+ years experience in paid social, creative strategy, content or performance marketing (agency experience a plus).
  • Strong understanding of Meta and TikTok ad ecosystems.
  • Proven ability to analyse performance data and translate it into creative decisions.
  • Excellent written communication and briefing skills.
  • A proactive, ownership-driven mindset.
  • The ability to manage multiple clients and priorities effectively.
  • Bachelor’s degree or equivalent experience (implied by professional requirements).

Preferred

  • Experience with D2C brands / e-commerce space.
  • Interest in buyer psychology, storytelling and conversion-driven content.

Benefits

  • 28 days holiday including your Birthday, Christmas Eve and New Years Eve.
  • Flexibility: Hybrid working + up to 30 days working abroad.
  • Wellbeing: Private health & dental insurance.
  • Enhanced Parental Leave: We believe in supporting our team through life’s biggest moments. Our enhanced parental leave includes: 12 weeks full pay for birthing parents or primary adopters. 4 weeks full pay for non-birthing parents or secondary adopters.
  • Culture: Team socials, supportive environment, happiness-driven values.
  • Workspace: Beautiful HQ at the Roundhouse base in Camden.
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Soar With Us

We are a multi-award winning e-commerce growth agency that pushes the boundaries of standard marketing techniques.🏆 The Whalies by Triple Whale 2024 Winner - Agency of the Year Official partners of:MetaTikTok Klaviyo

Founded in 2019
Leeds, England, GBR
42 employees (23 in marketing)

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Traffic Signals

Monthly Visitors
43.1K
Traffic Source Mix
Search
40.2%
Direct
45.2%
Referral
8.4%
Social
4.7%
Paid
1.1%

Headcount Trend

Current headcount: ~43

Marketing Team

Marketing Team Size
19 (45% of company)
Marketing Roles Posted (Last 30 Days)
12