Responsibilities

• Craft high-quality long-form and short-form content for a range of channels and campaigns
• Evolve and refine copy briefs to deliver best in class comms
• Lead the ongoing development of our tone of voice and brand language guidelines
• Ensure consistency and quality across all content touchpoints
• Identify opportunities to introduce AI tools to improve workflow efficiency, content consistency, and delivery speed
• Help shape guidance for the ethical and effective use of AI within the copy team
• Manage, mentor and support a team of copywriters through feedback, coaching, and development opportunities
• Work closely with UX writers, supporting them to implement the brand TOV
• Contribute to building a strong copy community – sharing best practice, running sessions, and championing high standards
• Promote copywriting as a strategic discipline, ensuring the function is recognised and involved early in projects

Requirements

• Substantial experience of writing persuasive and effective copy for a variety of media, including email, advertising, push, in-app messaging, website.
• Experience of creative copywriting for online and offline campaigns, ideally experience in the financial services market.
• Excellent interpersonal and communication skills.
• Highly organised and able to work to demanding deadlines.
• Strong attention to detail in all aspects of work.
• Confident stakeholder manager with the ability to influence, advise, and communicate clearly.
• Experience mentoring or line-managing junior writers.
• Ability to manage multiple projects, deadlines, and competing priorities.
• Comfortable exploring and adopting AI tools as part of the creative workflow.
• Experience working with agencies or freelancers, particularly during brand, tone, or high-volume project phases.

Benefits

• 27 days holiday, increasing with service + buy/sell scheme + bank holidays
• 8% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Free gym
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme
• Life at AJ Bell – Regular social events including summer and Christmas parties