Copywriter (Office- Based) 

Northampton, North Northamptonshire, UK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own brand voice across markets while shaping product storytelling and CRM copy through cross-functional collaboration.

  • Brand tone ownership across global/local markets.
  • Product storytelling, naming, and claims across beauty and lifestyle.
  • Cross-functional collaboration to land cohesive consumer messaging and omnichannel content.

Job Description

  • Developing and maintaining brand tone of voice across global and local markets.
  • Writing engaging product copy, especially for e-commerce product detail pages.
  • Supporting innovation teams with product naming, concept development, and positioning.
  • Creating copy for CRM communications and marketing campaigns.
  • Working on fast-paced, ad-hoc projects across multiple categories including beauty, fashion, and home.
  • Using AI tools to enhance content creation and editing processes.
  • Collaborating with cross-functional teams to deliver cohesive, consumer-focused messaging.
  • At least 3 years of experience as a copywriter (in-house, agency, or freelance).
  • Strong ability to develop and maintain a distinctive brand tone of voice.
  • Excellent writing and storytelling skills across short- and long-form content.
  • Ability to translate marketing briefs into clear, compelling creative outputs.
  • Understanding of consumer journeys and omnichannel content strategies.
  • Confidence presenting ideas and contributing to creative discussions.
  • Experience in product storytelling, naming, and claims writing.
  • Strong command of English and attention to detail.
  • Interest or experience in the beauty industry.
  • Familiarity with AI tools for content creation is a plus.
  • We offer a comprehensive benefits package along with wellness resources and work-life balance support in line with your country practices and Avon purpose aiming to help you live a healthier life, protect you and your dear ones, and ensure you’re at your best.
Avon logo

Avon

We’ve been doing beauty differently for 140 years.Pioneering in listening to women’s needs and speaking out for them. Standing for what matters to them. Supporting their endeavours.We’re a company that connects people through beauty, sharing passion, innovation and expertise - affordably. We use the power of beauty to transform women’s lives for the better. We were founded to provide an opportunity for women to earn and learn – bringing economic freedom for our Beauty Advisers so they can shape their own future. We continue to carry this spirit with us today. Our independent Representatives provide millions of customers worldwide with trusted, personal beauty advice and products to help them express their individuality. We believe in beauty democracy: inclusive beauty that is open to all. We’re passionate about keeping you at the forefront of beauty, creating products that embrace the hottest trends and cutting-edge technology, alongside everyday essentials that will be the staples of your beauty kit.We believe in a better world for women, which is a better world for all. We believe everyone is equal and we champion gender equality. We speak up and speak out on issues that matter to our communities; supporting causes that help women’s health and wellbeing, including:•Breast cancer, the most commonly occurring cancer in women,•Violence against women and girls, which will impact 1 in 3 in their lifetimeThere’s still work to do.And we promise to continue doing more.Join us and be part of the movement..

Northampton, England, GBR
75K employees (1,691 in marketing)

Traffic Signals

Monthly Visitors
26.2K
Traffic Source Mix
Search
33.9%
Direct
39.7%
Referral
15.9%
Social
8.4%
Paid
1.5%

Headcount Trend

Current headcount: ~75.2K

Marketing Team

Marketing Team Size
1,691 (2% of company)

Recent News