Responsibilities

• Develop and maintain a consistent brand voice across all channels and sectors, including regulated industries such as healthcare.
• Write high-quality, SEO-optimised content including blogs, landing pages, and website copy aligned with client strategies.
• Create engaging and platform-specific social media captions that support paid and organic campaigns.
• Collaborate with creative and performance marketing teams to ensure copy aligns with campaign objectives and conversion goals.
• Conduct keyword research and apply SEO best practices to improve search visibility and traffic.
• Work with designers and media buyers to develop cohesive creative concepts for ads and integrated campaigns.
• Contribute to brand development projects including tone of voice, messaging frameworks, and campaign concepts.
• Edit and refine copy to ensure clarity, consistency, and accuracy.
• Stay informed on cultural and content trends, SEO updates, audience behaviour, and platform and brand storytelling best practices.
• Support the development of content strategies that align with broader client marketing goals.