Responsibilities

• Impactful content: Craft impactful campaign and product messaging across channels including the website, blog, product pages, email, social media, print, digital ads, and email newsletter to drive high-quality traffic and leads.
• Project management: Lead, guide and manage content requirements from the Business and Home Growth marketing teams, ensuring timely and effective delivery.
• Collaboration: Create SEO-driven content in collaboration with the wider team to support both Marketing and PR objectives.
• Data insight: Apply insights to optimise content performance and ensure best practices are consistently followed.
• Strategic thinking: Leverage B2B & B2C content marketing strategies, particularly within the solar and energy sectors, to build engagement and establish thought leadership.
• Partnership: Collaborate cross-functionally to create content aligned with growth objectives across all stages of the sales funnel.
• Brand voice guardianship: Ensure all content is written in the Good Energy tone of voice to increase trust and recognition.
• Social media: Supporting on content creation across our social channels

Requirements

• Strong project management skills, with experience collaborating closely with subject matter experts to generate ideas, translate complex topics into straightforward language and create different content outputs for different channels.
• Highly collaborative, with a track record of working effectively across multiple teams, including Sales and Operations, to achieve shared goals.
• Ability to work swiftly and accurately while keeping all stakeholders informed and aligned throughout the process.
• A passionate and driven individual with great attention to detail. Comfortable in a fast-paced, dynamic environment, with the resilience and energy to deliver high-quality work first time.
• Proven experience in developing compelling product benefit messaging and fully substantiated marketing claims.
• Experience developing content across multiple formats – from snappy social assets to long-form thought leadership process
• A proven ability to take complex subjects and turn them into simplified content that’s tailored to the target audience and channel.

Benefits

• Great allowances for hybrid working: £500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
• £500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.
• £500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
• Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
• Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.