Responsibilities

• High-volume Meta iteration and testing: Design and run a high-velocity testing matrix producing ~600 ad variations per month. Systematically test hooks, visual styles, body copy and CTAs to combat ad fatigue, identify winning formulas and build frameworks that scale.
• Long-form YouTube scriptwriting: Write deeply engaging, high-intent scripts of 1–3+ minutes optimised for YouTube's viewer behaviour and attribution style. The discipline is completely different to Meta — you\'ll need to switch between both modes fluently.
• Rapid data analysis and iteration: Work closely with media buyers to analyse daily and weekly performance metrics — thumb-stop rates, hold rates, CTR. Translate data signals into the next batch of creative without delay. The insight loop never stops.
• Trend hooking and cultural agility: Monitor Meta, TikTok and internet culture daily. Spot emerging formats and trends before they peak and capitalise on them fast.
• Whitelisting and creator management: Oversee the creator content pipeline — managing whitelisting permissions and content variations to maximise social proof across paid channels.
• Creative operations: Maintain the infrastructure that makes high-volume creative possible — templates, naming conventions, asset management and workflows. A Project Manager will support you, but the creative operations framework is yours.

Requirements

• Proven experience in performance creative, creative strategy or growth-focused copywriting — ideally agency background followed by in-house
• Demonstrable track record producing high-volume paid social creative with measurable performance outcomes
• Strong long-form scriptwriting capability — you can write a YouTube script that holds attention for three minutes and converts
• Analytical fluency — you read performance data and instinctively know what creative change to make next
• Deep understanding of Meta and YouTube as distinct creative environments
• High organisational capacity — you can manage a large creative pipeline without dropping quality
• An instinct for premium, brand-led creative — we\'re not interested in what most DTC brands are doing

Preferred

• Health-tech, wellness or premium consumer hardware experience strongly preferred
• An instinct for premium, brand-led creative — we’re not interested in what most DTC brands are doing