Responsibilities and prerequisites for a social and content lead in a healthcare corporate setting.

• Strategy & Execution: Develop and implement a comprehensive multi-channel content and social media strategy aligned with Kingsley’s brand goals.
• Content Creation: Produce highly engaging copy, visual assets, and video content tailored for LinkedIn, Facebook, Instagram, X, and our corporate website.
• Campaign Management: Plan and execute digital marketing campaigns to support both public relations and organic recruitment drives.
• Analytics & Reporting: Track, analyze, and report on social media performance metrics (ROI, engagement, reach) to continuously optimize strategy.
• Brand Consistency: Maintain strict brand guidelines and tone of voice across all regional healthcare facilities and head office communications.
• Reputation Management: Monitor online reviews and social media mentions, responding professionally and in a timely manner.

Requirements

• Experience: Minimum of 3+ years of proven experience as a Social Media Manager, Content Manager, or similar corporate marketing role (experience within the healthcare or care sector is highly desirable but not essential).
• Portfolio: A strong portfolio demonstrating successful organic social growth, high-quality copywriting, and creative multimedia campaign execution.
• Technical Skills: Proficiency with social media management tools (e.g., Hootsuite, Sprout Social), SEO best practices, basic graphic design (Canva/Adobe Creative Suite), and video editing.
• Data-Driven: Confident utilizing Google Analytics, Facebook Business Suite, and platform native insights to drive strategy.
• Communication: Exceptional storytelling abilities, written English skills, and a keen eye for detail.
• Eligibility: We are looking for experienced candidates who currently reside in the UK and have the permanent right to work here. We do not provide visa sponsorship for this position. Applications requiring sponsorship will not be processed.

Benefits

• Competitive base salary of £40,000 per year.
• Performance Related Pay (PRP) scheme starting at 10% of your base salary.
• Flexible Hybrid Working: A balanced blend of remote work and collaborative days at our Lowestoft HQ.
• Standard daytime working hours.
• Company pension scheme and corporate benefits package.