Responsibilities

• Develop and execute content marketing strategies that support business and marketing objectives.
• Create high-quality content assets, including blogs, articles, eBooks, whitepapers and other digital content.
• Optimise content for both traditional search engines (SEO) and AI-driven answer engines (AEO).
• Incorporate keywords, metadata and structured content techniques to improve search performance.
• Structure content to increase visibility within AI-generated answers, chatbots and voice search experiences.
• Develop audience-focused messaging that supports engagement and conversion.
• Collaborate with marketing and subject matter experts to align content with campaigns and business initiatives.
• Monitor industry trends, competitor activity and emerging search technologies.
• Identify content opportunities and gaps to support ongoing content development.
• Measure content performance and use insights to refine strategy and improve results.

Requirements

• Experience in content marketing, content strategy or search optimisation roles.
• Excellent writing and editing skills with strong attention to detail.
• Strong understanding of SEO principles and content optimisation best practices.
• Awareness of Answer Engine Optimisation (AEO) and how AI-driven search and answer platforms surface content.
• Understanding of how tools such as ChatGPT, Perplexity and AI-powered search engines discover and present information.
• Experience using content management systems (CMS).
• Experience using analytics tools to measure content performance and identify opportunities for improvement.
• Ability to analyse data and translate insights into actionable content recommendations.
• Strong collaboration skills with the ability to work across multiple teams and stakeholders.
• Organised and proactive approach to managing multiple content priorities.

Preferred

• Marketing, Communications, Digital Marketing or related qualifications desirable but not essential.