Own and scale the content engine across clinical-adjacent health topics, with end-to-end ownership from planning to campaigns, plus sales enablement and event content that fuels awareness, lead gen, and conversion.

• Content creation. Produce high-quality content across blogs, articles, whitepapers, guides, case studies, decks, video scripts, emails and campaign assets, ensuring materials are clear, accurate, engaging and aligned to the Square Health brand.
• Clinical-adjacent communication. Translate complex health, wellbeing and service-related topics into accessible content that informs, engages and supports action across target audiences.
• Content planning. Co-create content themes, calendars and formats with the Growth Marketing Lead, using market trends, customer needs and campaign performance to identify opportunities.
• Campaign and marketing support. Support the planning, briefing and delivery of campaigns, website pages, events, webinars and digital activity, producing tailored content that supports awareness, engagement, lead generation and conversion.
• Sales enablement. Work closely with sales to develop materials that support prospect engagement, commercial conversations and conversion, including content for presentations, proposals and follow-up activity.
• Events, webinars and thought leadership. Create content for events, exhibitions, conferences and webinars, including promotional copy, decks, speaker notes, follow-up materials and thought leadership content.
• Analytics and continuous improvement. Track content and campaign performance, including engagement, lead generation and event or webinar outcomes, using insight to improve future activity.
• Cross-functional support. Support ad hoc content requests, cross-team initiatives and CRM-aligned content workflows, working collaboratively with marketing, sales, clinical and operational teams.
• Undertake any training deemed appropriate by the Director and/or Management, including maintaining up-to-date knowledge of relevant digital health, workplace health and marketing developments.