Responsibilities

• The Content Marketing Officer will support the Content Marketing Manager in creating high-quality marketing content that enhances the reputation and visibility of Imperial Business School.
• The role will execute content marketing strategies that drive awareness and engagement among key audiences, including prospective students, corporate partners, and the wider business community.
• Plan, produce, and distribute high-quality content (blogs, videos, social media) to support the Business School's Marketing & Communications strategy, ensuring it aligns with the brand's voice and guidelines.
• Manage relationships with internal and external stakeholders, including working with external suppliers, video agencies and coordinating the Student Content Creator scheme to develop content-led projects.
• Utilise SEO best practices to create and optimise content, and evaluate marketing activity through analytics tools to measure performance and inform future strategies.
• Work closely with various teams to integrate content into key marketing touchpoints, such as the digital brochure, emails and the website, and ensure consistency across channels.
• Demonstrate proficiency in Adobe Creative Suite, CMS, social media platforms, and strong copywriting skills for multiple audiences, ensuring high-quality and engaging content across different mediums.