Content Marketing Manager, Organic Growth (SEO & AEO)

UK (Remote)

Salary Not AvailableMid Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own a cross‑functional narrative engine for a developer-first audience, shaping industry commentary, company communications, social voice, and brand consistency.

  • Industry Commentary & Reactive Content: Own timely app-ecosystem commentary that explains why it matters and what developers should do next.
  • Company Communications & Amplification: Own external voice for launches and major content, guiding amplification and influencer outreach.
  • Social Voice & Narrative Consistency: Write opinionated posts that build RevenueCat’s reputation with a clear point of view.

Job Description

Responsibilities

  • Industry Commentary & Reactive Content : When something happens in the app ecosystem – policy changes, platform moves, monetization shifts, regulatory developments – you write or commission RevenueCat's response. You produce a steady stream of original commentary that establishes RevenueCat as the company with the sharpest perspective on the app economy. You don't just report what happened; you explain why it matters and what developers should think about next.
  • Company Communications & Amplification : Own RevenueCat's external voice and outreach for company moments and major content drops. When RevenueCat-the-company needs to say something – a product announcement, milestone, policy position, or executive thought leadership piece – you write it. You work closely with product marketing to amplify major product launches beyond the launch blog, connecting them to the broader ecosystem narrative. When a major report or research piece drops, you own the promotional narrative and outreach – selective media, influencer seeding, newsletter pitches, podcast mentions.
  • Social Voice & Presence : Write the opinionated, point-of-view-driven social content that builds RevenueCat's reputation – industry commentary, takes on ecosystem developments, and narrative framing for major moments. You're not managing the day-to-day social calendar or scheduling promotional posts; you're the person who writes the posts that make people follow RevenueCat because we have something worth saying.
  • Voice & Narrative Consistency : Be the person who makes sure everything RevenueCat publishes sounds like RevenueCat – opinionated, developer-first, genuinely useful, never generic B2B marketing. Not a gatekeeper, but the person the team looks to when they want to make sure something lands right.

Requirements

  • 7+ years of experience in content marketing, brand communications, editorial, or a related role that required both strategic thinking and hands-on writing
  • Exceptional writing skills. You can write a sharp, opinionated industry take as well as a polished company announcement. Your portfolio shows range and voice
  • You already follow the app ecosystem, developer tools, or a related B2B/tech space closely. You have opinions about what's happening and why it matters
  • A narrative mindset. You think about how a company's story gets told across every touchpoint – not just individual pieces of content
  • Experience with content distribution and amplification. You've thought about how to make content travel, not just how to create it
  • Comfortable interpreting data and research findings. You won't be generating the analysis, but you need to understand it well enough to turn it into a compelling narrative, a sharp social post, or a pitch that lands
  • Strong editorial judgment. You know what's worth responding to and what isn't. You can move fast without sacrificing quality
  • Are comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can't be replaced

Nice to have

  • Have experience owning a company's external voice or brand narrative at a B2B or developer-focused company
  • Have worked in or closely with comms, PR, or brand marketing – but you're not a traditional PR person. You understand earned attention comes from having something worth saying
  • Have experience building a social presence that's known for perspective and point of view, not just content promotion
  • Have experience writing for a technical audience (developers, product managers, founders) without dumbing things down or losing clarity

Benefits

  • Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
  • 10-year window to exercise vested equity options
  • Fully remote and flexible work environment
  • 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge
  • $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning
RevenueCat logo

RevenueCat

5.0 Glassdoor

The world's top apps use RevenueCat to build, analyze, and grow subscriptions on iOS, Android, and the web.

Founded in 2017
Brandon, Florida, USA
116 employees (9 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$650
Traffic Source Mix
Search
28.1%
Direct
66.2%
Referral
4.3%
Social
1%
Paid
0.4%

Headcount Trend

Current headcount: ~131

Marketing Team

Marketing Team Size
7 (6% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$118.5M
Last Raise
$50M
Series C, 10 months ago

Funding History

  • May 2025
    Series C • $50M
  • Apr 2024
    Series C • $12M
  • May 2021
    Series B • $40M

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