Responsibilities

• Write SEO copy for the e-commerce channel including landing, category and product pages and the OK Vape blog
• Plan content strategies to support product launches and marketing initiatives
• Produce blog content to attract and convert relevant audiences
• Collaborate with the e-commerce team to implement cohesive content marketing campaigns across all channels
• Use SEMrush, Google Analytics, Google Search Console and Bing Webmaster Tools to analyse campaign effectiveness and proactively optimise content
• Report on brand SEO performance
• Optimise the website for AI visibility and support wider AEO/GEO strategy
• Upload and update website content where required
• Maintain up-to-date knowledge of the latest regulations in the vape space
• Assist Email Marketing & Design Executive with planning social media content

Requirements

• Proven experience writing and optimising content for websites, blogs, landing pages, or e-commerce pages
• Working knowledge of keyword research, on-page SEO, and content performance reporting, with an interest in emerging areas such as AEO/GEO and AI search visibility
• Experience using CMS tools such as WordPress
• Good organisational skills and attention to detail
• Ability to manage multiple tasks and priorities
• Comfortable working collaboratively within a team environment
• Proactive attitude and willingness to broaden skills across email marketing, campaigns, social media, and wider digital marketing activity
• 2+ years’ experience in a content marketing, SEO content, copywriting, or digital marketing role with a strong content focus
• A marketing, communications, English, journalism, or related qualification (or equivalent practical experience)

Preferred

• Experience using Canva, Figma, Adobe Creative Suite, or similar design tools
• Experience using social media management platforms such as Meta Business
• Familiarity with email marketing platforms such as Klaviyo