Marketing Freelancer (Content Audit)
MK Gallery
Milton Keynes, UK (Remote)
In-houseFull-timeIntern/new grad
1 day ago
Content Manager
Greater London, Kensington and Chelsea, UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the social content engine for WSL Football by blending sport, entertainment, and culture to spotlight stories, while leading agency partnerships, internal channel guardrails, and a cross-functional fantasy-game content program.
- Own and shape the social content strategy and agency relationship to hit KPI-backed outcomes.
- Protect channel quality internally, coordinating internal requests and partner content with the Comms and Commercial teams.
- Drive the WSL Football Fantasy game content strategy and delivery with internal and external partners.
Job Description
Responsibilities
- Overall Lead For Social Content
- Be the creative engine of our content team. We want to be operating at the intersection of sport, entertainment and culture, taking creative risks and coming up with new formats and ideas that really push WSL Football, our clubs, players and their amazing stories firmly into the spotlight.
- Lead the relationship with WSL Football's social media agency, acting as the main day-to-day point of contact. Help to shape the scope, define the strategy, manage the structure of contacts every week and ensure delivery against KPIs. But most importantly, inspire the team as an extension of ours to do the best work of their careers.
- Be the key point of contact internally for other social media requests across different functions and act as the guardian for our channels. Work seamlessly with the Commercial Content Producer to ensure content from our outstanding roster of commercial partners is integrated into the channels well.
- Lead the overall performance analysis on our social channels, including the performance of Fantasy content.
- WSL Football Fantasy Game: Lead the content strategy and delivery for the new WSL Football Fantasy game, working closely with internal stakeholders, external partners and our social media agency.
- Content Strategy Support: Work with the Senior Content Manager on the delivery of the season-long content strategy to really infuse all workstreams with innovation and huge creative aspiration. Off the back of this work, help to shape the resource scope for our social media agency each season.
- Lead On Pre-season Content Capture: Lead on the content elements of pre-season access, including defining the content plan for what we will capture at clubs and working with the Content Producer and external agencies to deliver.
- Oversee the Getty contract each season, working with the Content Producer to deliver. This includes pre-season photography, matchday photography, which the Content Producer will continue to lead and other elevated photography moments.
- Work with the Comms team to lead on the organisation of the BWSL2 pre-season content and media day with the support of the Content Producer.
Kick It Out
Kick It Out works throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and work for positive change.The campaign is supported and funded by the game's governing bodies, including founding body the Professional Footballers Association (PFA), the Premier League, The Football Association and the English Football League (EFL).
Traffic Signals
Monthly Visitors
16.8K
Traffic Source Mix
Search
38.4%
Direct
28.2%
Referral
28.5%
Social
3.3%
Paid
1.1%
Headcount Trend
Current headcount: ~46
Marketing Team
Marketing Team Size
3 (7% of company)
