Content Designer

Swindon, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Own the end-to-end content experience across Nationwide’s website estate, defining and optimizing content to ensure clarity, the right hierarchy, and moment-specific delivery that guides customers toward their financial goals.

  • Content & experience ownership: define and optimise core product pages and journey moments with designers, editors, and analysts.
  • Content strategy and delivery: apply imagery, copy, and video at the right moments to improve comprehension and conversion.
  • Cross-functional collaboration: partner with Product Designers, Insight Analysts, Editors, and Product Owners to continuously improve customer interactions.

Job Description

  • The Websites Team is responsible for all aspects of the Nationwide website estate – Nationwide.co.uk, Nationwide for Intermediaries, The Mortgage Works and the product pages in the internet bank and the app.
  • You will be playing a pivotal role in ensuring customers receive a simply brilliant experience every time they interact with us online.
  • You’ll play a key role in defining, creating and optimising content for our core products.
  • Your role is critical to ensuring the purpose of each page in a customer journey is clear, that our content hierarchy aids comprehension, and that we’re applying the most effective content strategies at the right moments (e.g. imagery, copy or video etc).
  • You will be part of a multi-disciplinary team working alongside Product Designers, Insight Analysts, Editors and Product Owners.
  • It is the team’s mission to collaborate to ensure customer interactions are positive and we help customers achieve their financial goals.
  • We are happy to consider flexible working approaches to help you perform at your best.
Nationwide logo

Nationwide

3.8 Glassdoor

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by Standard & Poor's. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; and pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.

Founded in 2016
USA
31K employees (791 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
3.2M
Monthly Google Ads Budget
$5.9M
Traffic Source Mix
Search
27.1%
Direct
59.1%
Referral
12.4%
Social
0.2%
Paid
1.2%

Headcount Trend

Current headcount: ~31.2K

Marketing Team

Marketing Team Size
594 (2% of company)
Median Career Experience
4 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
5

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