Content Designer, CRM at Skyscanner | Glasgow, UK

Skyscanner

Content Designer, CRM

Glasgow, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end content and CRM voice, combining rapid experimentation with AI-powered scaling to deliver personalised, cross-channel journeys that move travellers from awareness to action.

Experimentation & Content Systems: Run high-velocity tests and refine content systems to drive learning and impact.
AI-Driven Personalisation: Scale messaging with AI while preserving a human touch across email, push, and in-app.
Journey Ownership: Create cohesive experiences across channels and campaigns that boost engagement and conversions.

Job Description

Responsibilities

Experimenting at pace: Creating high-performing content for A/B and multivariate tests—because here, experimentation isn’t a side quest, it’s the main event.
Driving AI forward: Using AI to scale, optimise and evolve content—without losing the human touch that makes it resonate. Proactively looking for ways to automate workstreams to free up creative space for other opportunities.
Writing with purpose: Crafting and refining content, and content systems to promote core features like Price Alerts and Drops, while spinning up fresh narratives for campaigns that inspire action.
Creating scroll-stopping moments: Dreaming up new ways to inspire travellers and keep them coming back for more (again and again and again).
Championing our voice: Knowing when to dial up the wit and when to keep things crystal clear and practical.
Designing for personalisation: Tailoring content for different audiences, segments and behaviours—making every message feel like it was made just for them.
Connecting the journey: Designing cohesive end-to-end experiences across email, push, in-app and whatever exciting channel comes next.

Requirements

User-centred mindset: with content design or marketing-led content design experience in a digital product or CRM environment.
Experienced storyteller: you bring holistic content thinking to create messaging that builds deep relationships with our travellers.
Channel-savvy: you’ve worked with CRM channels like email, push or in-app notifications (bonus points for social too).
Globally aware: you understand localisation and how content flexes across languages, cultures and contexts.
AI and automation savvy: you’re keen to explore (or already using) AI and automation to improve workflows and scale content.
Conversion-curious: you’ve got a knack for behavioural framing and conversion best practices—or you’re keen to learn.
Collaborative communicator: you’re great at working across teams, managing requests and keeping things moving smoothly.

Preferred