Responsibilities

• Generate fresh, original content ideas designed to drive engagement across Instagram and TikTok, based on the strategy set by the Social Media Manager
• Translate the Tropic brand – our identity, values, and way of doing things into content formats and styles that are right for each platform and its audience
• Help define and shape what Tropic looks and feels like on Instagram and TikTok, navigating platform nuances while keeping our essence intact
• Shoot and produce content using an iPhone in a variety of environments, from the office to the warehouse to on-the-go to Tropic events
• Edit content using tools such as CapCut or similar, ensuring a native, platform-first feel
• Confidently appear on camera when needed, bringing personality and energy to content
• Capture reactive, trend-led content quickly and creatively
• Get involved in street-style interviews, behind-the-scenes footage, GRWM and day-in-the-life style content
• Collaborate with the wider marketing and brand teams to align content with campaigns and key moments
• Continuously test and learn, iterating on content based on performance and engagement