Responsibilities

• Concept, shoot, edit, and produce social-first content for the client across TikTok, Instagram Reels, YouTube Shorts, Stories, static, and emerging formats
• Develop content ideas that translate the client's brand purpose and product messaging into authentic, platform-native moments that audiences relate to and want to share
• Create lo-fi, high-impact content using a mix of smartphone, DSLR, and simple lighting and production setups, prioritising authenticity over polish
• Storyboard and present content concepts, clearly articulating the creative idea and platform rationale
• Stay current with social trends, viral formats, platform features, creator culture, and emerging content styles, flagging relevant opportunities to the team and translating them into content ideas for the client
• Produce reactive and real-time content that connects the client to cultural moments and trending conversations while staying true to the brand's voice and values
• Edit and adapt content across formats and platforms, reimagining a single shoot or asset in multiple ways to maximise reach and relevance (using Premiere Pro, CapCut, and native platform editing tools)
• Collaborate with social media managers to align content with publishing calendars, campaign timelines, and community engagement priorities
• Support shoots and content production involving content creators, influencers, and real people, ensuring the process is inclusive, respectful, and reflective of the client's commitment to representing real beauty
• Experiment with new formats, techniques, and creative approaches, sharing what works and what doesn't with the wider team

Requirements

• A portfolio demonstrating 2-4 years of social content creation, with examples of platform-native work that generated genuine audience engagement (shares, saves, comments, conversation)
• Technical confidence across the content creation process: concepting, shooting, editing, and publishing, with comfort moving between smartphone and DSLR setups
• Solid editing skills in Premiere Pro, Canva, CapCut, or equivalent, with the ability to adapt content across formats and platforms
• Fluency in social platforms (TikTok, Instagram, YouTube, and emerging channels), including an understanding of what performs, why, and how content is discovered and shared
• A feel for cultural relevance, with the ability to spot trending moments, formats, and conversations and turn them into content ideas quickly
• Experience creating content for consumer brands, with an understanding of how to communicate product or brand messages in a way that feels genuine and relatable rather than forced
• The ability to work at social speed, managing your time and priorities to deliver quality content on tight turnarounds
• A collaborative, proactive attitude, with a willingness to pitch in across different types of content and production needs
• An interest in inclusive content creation, including authentic representation in casting, imagery, and storytelling
• Professional proficiency in English; additional languages are a plus

Preferred

• Motion graphics or animation skills (After Effects or similar)
• Photography skills and experience with still content for social
• Experience working with or alongside content creators and influencers
• Familiarity with social analytics and how performance data informs creative decisions
• Experience with accessibility in content creation (captions, alt text, inclusive design)

Benefits