- Develop engaging organic content for social media for Silka Windows, email campaigns and blogs. - Create short-form videos, reels, and behind-the-scenes stories videoed at real life installations throughout NI and ROI that highlight craftsmanship, performance, and innovation. - Collaborate on branding campaigns and product messaging strategies. - Work closely within the marketing and product development teams to communicate the sleek Silka Aluminium design, energy efficiency and new product releases. - Identify and understand the Silka Windows target market and create content specifically for these audiences. - Write clear, emotionally resonant copy tailored to varied audiences—from design-focused homeowners to technical trade professionals. - Closely monitor performance metrics and optimise content for maximum reach and engagement. - Stay ahead of trends in home design, architecture, lifestyle, and digital storytelling. - Reply to audience queries generated by your content across all platforms.