Responsibilities

• Collaborate with the content team, subject-matter and solution experts to create engaging, high-quality content (e.g. our yearly consumer trend report) for regional and global campaigns.
• Repurpose and extend campaign assets into new formats to maximise their reach and lifespan.
• Experiment with creative (digital) formats that attract new audiences and deepen engagement.
• Assist with analysing the performance of campaign tactics and translate learnings into future optimisations.
• Work closely with the Regional Activation Managers to better understand regional needs and support in shaping regional campaigns and assets, ensuring brand consistency.
• Manage the Human8 blog, ensuring a strong, consistent wave of fresh, relevant content linked to our campaigns and evergreen content.
• Optimise content for AEO and SEO performance in collaboration with the digital marketing team.
• In collaboration with the digital marketing team, analyse blog performance.
• Ensure quality, consistency and alignment with our brand positioning and tone of voice.
• Support in the creation of PR/ editorial content.
• Translate global campaigns, blog content, cases and editorial stories into social-first content that drives reach and engagement.
• Support regions in adapting global content for local use while ensuring brand consistency.