Responsibilities

• Work closely and collaboratively with the other Consumer Communications Manager to support the Head of Consumer Communications on shaping and delivering the PR strategy across Argos and Habitat
• Lead and deliver integrated traditional and digital PR activity, developing campaigns and content that maximise visibility, engagement and earned coverage, while incorporating SEO, GEO and AI search (LLM) considerations.
• Consult and collaborate with internal stakeholders to identify strategic opportunities and develop PR plans that deliver impactful results.
• Network and collaborate effectively with the broader Marketing teams, Commercial and Corporate Affairs in London and Coventry, seeking information on category plans and feeding back to our teams and agencies.
• Support Head of Consumer Communications with internal stakeholder management.
• Manage third-party suppliers such as PR agencies, design and production houses, third-party brands and influencer agencies to deliver campaigns and plans.
• Oversee and delivery the cross-category proactive press office outreach programme, both in-house and in collaboration with the relevant PR agency.
• Ensure all workstreams are effectively measured and communicated against KPIs.
• Consult the business on reputational issues to mitigate risk and ensure effective reputation management where required, with support of the Sainsbury’s Media Relations and Strategic Communications team in Corporate Affairs.
• Draft and review press releases, statements, copy, quotes, Q&As, briefs, presentations and reports where required.

Requirements

• Proven experience delivering integrated consumer PR campaigns for a major consumer-facing brand, including traditional, digital and social media activity, with evidence of achieving measurable coverage, engagement or commercial outcomes.
• Experience developing and managing PR strategies and plans with senior stakeholders, influencing decisions and translating business objectives into effective communications campaigns.
• Strong media relations expertise, including building and maintaining relationships with journalists, media contacts, influencers and external agencies, alongside experience managing proactive and reactive press office activity.
• Demonstrable project and budget management experience, including planning and delivering multiple campaigns, events or photoshoots simultaneously whilst meeting deadlines, KPIs and budget requirements.
• Experience producing high-quality PR and communications content, including press releases, media statements, briefing materials and campaign reports, with the ability to measure and evaluate campaign performance against agreed objectives.
• Solid experience – ideally 5–7 years working in consumer PR with large consumer brands, either in-house or in an agency (retail, interiors, consumer goods, beauty).
• Knowledge and understanding of the growing Digital PR landscape
• Good project manager – highly organised and able to manage effectively upwards and downwards.
• Strong attention to detail.
• Good people person who proactively builds and nurtures relationships and is a natural networker.

Benefits

• We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).