Responsibilities

• Develop relationships in the local community maintaining a pipeline of opportunities by growing and leveraging your network
• Networking face to face, by phone, email, video call with local groups, charities, healthcare professionals, community organisations, and any other potential referral providers
• Deliver promotional activities both face to face and virtually to increase awareness of our care services and job opportunities in the local community
• Build relationships with key referral providers, working to agreed targets and have regular touch points to drive client enquiries and job applications
• Plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and other events that would promote our services
• Work with the central marketing team to plan and coordinate activity across social media platforms and ensure digital content is engaging and kept up to date
• Develop and maintain knowledge of our brand and raise awareness of our central marketing campaigns and recruitment initiatives across the local community
• Accurately track and record communications in the CRM and use the information to manage and adjust strategy to optimise messaging and education in the community
• Work flexibly alongside branch care management team to support delivery of an outstanding care service

Requirements

• Proven track record in successfully building strong relationships both face to face and virtually within a local community
• Previous experience working in a home care or regulated service environment desirable
• Confident to network face to face, by phone, email, video call with community stakeholders and potential referral providers
• Confident to deliver presentations on key ageing subjects such as dementia
• Good understanding of marketing principles with experience of using a range of marketing and communication approaches including digital media platforms
• Proficiency in Microsoft, CRM and other marketing software, with the ability to learn and adopt new technologies where appropriate
• Excellent communication, planning and organisational skills
• Warm, patient and compassionate but also emotionally resilient and calm under pressure
• Enthusiastic and positive 'can do' attitude
• Commitment to providing and maintaining high standards of care and support

Benefits

• Join the leading care team - rated Outstanding by the CQC across our branches
• Competitive salary of up to £28,000 (depending on experience)
• Benefits including 25 days' holiday plus bank holidays, pension, and opportunities for career development