Responsibilities

• Work closely with the home manager and marketing team to implement strategies to increase occupancy, including:
• Managing enquiries from prospective families and self-referrals, with a clear focus on converting initial interest into confirmed show rounds and admissions through timely follow-up, tailored information, and confident relationship-building.
• Identifying and engaging with potential referral sources such as hospitals, hospices, and rehabilitation centres.
• Organising networking events, presentations, and information sessions for local healthcare professionals.
• Conducting community outreach and presentations to educate the public on the benefits of our homes.
• Coordinating tours of the home and facilitating trial stays to encourage potential residents to experience life at The Cotswold Home.
• Build and maintain strong links with community groups, local businesses, schools, and volunteers to enhance activities for residents.
• Develop resources and guides for the local teams to support them to manage and drive enquiries directly.
• Establish relationships with health and social care professionals, local authorities, and GP practices to raise awareness of our care services.
• Organise and promote events, open days, and community engagement initiatives to showcase our homes.
• Act as a key point of contact for families and relatives in advance of admission and following respite stays, ensuring open and ongoing communication.
• Working with the homes’ activities teams, develop partnerships to bring external activities and entertainment into the homes.