Responsibilities

• Enhancing positive relationships with local media ahead of the opening on our new brewery in 2027
• Proactive outreach across the business to build a bank of positive stories for external use across all media, aligned with the wider business and comms strategies
• Developing positive relationships across national and trade media, outside of B&B
• Identifying positive opportunities to accelerate brand awareness and recognition across Greene King and Greene King Brewery
• Work closely with key stakeholders including those in B&B, Pub Partners, marketing and PR to understand goals and objectives, ensuring we can developing engaging and high performing PR activations across the team
• Work with the internal comms team to provide a regular drumbeat of content to support wider business objectives
• Reporting for the senior leadership team across our team efforts
• Management of our corporate LinkedIn channel, including development of content

Requirements

• A strong communicator that can adapt for differing audiences
• Experience of managing and delivering expectations of multiple stakeholders
• Experience working on a busy and pressurised press office
• Media management and experience in crisis / issues management
• Experienced in evaluation / reporting
• Experience in social media – being able to create content and identify opportunities
• Show resilience and be able to manage communications in a crisis
• Strong judgement
• Autonomous and confident making decisions and advising under pressure
• Ability to multi-task and to work independently on multiple projects simultaneously

Benefits

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
• Salary for Advertising: Competitive Salary
• Dept. L4/House: External Communications - 99814