Communications Officer

City of Edinburgh, Edinburgh, UK (Hybrid)

£38K/yr – £41K/yrMid LevelPart time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and run the press office and earned media program across exhibitions, with full ownership of story discovery, media pitching, crisis response, and reporting.

  • Build and own cross-channel earned media campaigns from planning to delivery across exhibitions.
  • Pitch standout stories to global media and nurture journalist relationships for meaningful coverage.
  • Run the press office, respond to inquiries, manage crisis if needed, and report learnings.

Job Description

Responsibilities
  • Planning and delivering thoughtful, well-planned earned media campaigns for upcoming exhibitions. From online, broadcast and print to podcasts, YouTube, and social media.
  • Identifying great stories and photo opportunities and pitching them confidently to global media.
  • Building relationships with journalists, content creators, and production companies. From tabloids to podcasts to specialist publications.
  • Writing engaging copy for press releases, colleague updates, and our website along with creating social media content.
  • Organising events such as press views, influencer partnerships and photocalls to deliver creative and eye-catching content.
  • Actively working in a busy press office, responding to enquiries by email, telephone, and social media.
  • Providing regular reporting on press activities, including evaluating results and learnings.
  • Responding to issues or crisis situations.
  • Creating high-quality social media content.
  • Drafting award submissions.
Requirements
  • Proven experience as a Communications Officer and within a press office or in a similar role in communications at a similar level.
  • Planning and delivering impactful communications campaigns.
  • Securing meaningful media coverage and be able to tell us how you did it.
  • A creative, enthusiastic, and proactive approach to seeking out interesting stories that will appeal to our audience.
  • Excellent written and verbal communication skills with the ability to create and edit audience focused content, such as press releases, website copy, social media posts, and internal updates.
  • Creating exciting and engaging social media content.
  • Strong organisational skills with experience of delivering projects on time.
  • Influencing, communicating and working well with other people across departments and as part of a team.
  • Staying calm, confident and in control under pressure. Able to work quickly to tight deadlines.
Nice to Have
  • Understanding and experience of the culture sector.
  • Visual arts awareness.
  • Public affairs experience.
  • Knowledge of copyright.
  • Familiarity with Gaelic language.
Benefits
  • Plus generous benefits package
  • Hybrid / flexible working
National Galleries of Scotland logo

National Galleries of Scotland

Art for everyone We are the National Galleries for Scotland, and our three Edinburgh galleries are the National, Modern and Portrait. We house and care for Scotland’s amazing world-class art collection. Step inside and explore treasures from Botticelli and Titian to the very best modern art and contemporary portraits of pop culture icons. And, as you would expect, the world’s greatest collection of Scottish art. We are a space for thinking, dreaming, doing, and playing. Soak up the art. Meet friends in the cafés. Have a family picnic surrounded by the sculptures in the Modern grounds. Be inspired by our amazing art films. Enjoy a free event. Choose your own experience. There is no one way to enjoy Scotland’s national collection. We are yours to discover.

Edinburgh, Scotland, GBR
328 employees (109 in marketing)

Traffic Signals

Monthly Visitors
246K
Monthly Google Ads Budget
$6.8K
Traffic Source Mix
Search
67.2%
Direct
21.3%
Referral
5.8%
Social
3.9%
Paid
0.5%

Headcount Trend

Current headcount: ~328

Marketing Team

Marketing Team Size
27 (8% of company)
Marketing Roles Posted (Last 30 Days)
1