Responsibilities

• Manage the charity’s external communications across email, web, social media, paid and other digital channels.
• Plan, create and publish high-quality content, including news stories, case studies, campaign materials, blogs, videos and stakeholder communications, supported by a clear content calendar.
• Monitor performance across channels and use analytics to improve engagement, reach and effectiveness.
• Act as a gatekeeper for the Ben Kinsella Trust brand, ensuring all communications are consistent and aligned with brand guidelines, and challenging incorrect usage where necessary.
• Support the development and delivery of the charity’s public awareness campaigns, increasing reach, engagement and impact.
• Manage marketing activity that supports programme delivery, stakeholder engagement, partnerships, fundraising, advocacy and awareness-raising objectives.
• Manage audience data within the charity’s CRM, ensuring it is accurate, segmented and effectively used to improve targeting and campaign performance.
• Plan and deliver integrated marketing campaigns across email, social media, web, search and paid channels.
• Identify and implement opportunities to improve digital performance through SEO, segmentation, testing, automation and other optimisation techniques.
• Create and coordinate marketing and visual content using appropriate design tools, ensuring materials are professional and brand compliant.
• Work with external suppliers, designers and contractors where required.
• Monitor and report on marketing performance, using insight to inform ongoing improvements.
• Manage the delivery of Knife Crime Awareness Week and other public awareness campaigns from planning through to evaluation.
• Manage communications and marketing projects, ensuring delivery on time, within scope and with clear measurable outcomes.
• Develop project plans, timelines and evaluation frameworks.
• Coordinate internal colleagues, partners and suppliers to deliver activity effectively.
• Monitor progress and identify opportunities for continuous improvement.
• Recruit, line manage and support a Communications Officer.
• Establish systems, processes and ways of working that enable the communications team to operate efficiently and effectively.