Responsibilities

• To act as the Corporate Communications deputy. Supporting the Corporate Communications Leader to maintain the reputation and profile of NPL externally.
• To raise the profile of NPL to external stakeholders, including but not limited to: NMIs, peers, collaborators, students, industry, policymakers and influencers through external content and communications, enhancing NPL’s brand.
• To lead a team responsible for promoting the impact of NPL, raising our profile and ensuring we always put at the forefront of our communications who we are and what we do, and why you need to know.
• Develop a planned content and communications strategy, including thought leadership, to present NPL externally in a thoughtful, clear and engaging way.
• To be a brand guardian and representative internally, becoming the go to person for brand related questions, as well as monitoring and reporting on brand awareness and to show how our brand perception is increasing/decreasing.
• Copy edit content efficiently, to deadline and to a high standard.
• Write engaging content for different audiences, including scientists, different industries and the general public. You know what a good brief and content marketing looks like.
• Be confident working with subject matter experts and senior stakeholders to obtain the information you need for different content types, through a combination of speaking to them and researching the topic.
• Ensure our brand, tone of voice and style guide are understood by our employees, and they know how to use it externally. Lead on ensuring material is in line with existing guidance.
• Work towards a content strategy that raises our profile and showcases our science and services, looking at where and how we engage different audiences using great multi-channel content.
• Be the go-to person for what ‘good’ looks like and how it can be used to position us against our objectives, working with the wider marketing and communications team to get strong content out externally.
• Lead a high performing team of content and communications specialists, setting objectives and managing performance, as well as providing steer and direction on deliverables.
• Providing insight and experience to the wider team across different communications outputs including social media, PR and writing for the web, bringing skills and understanding of audience insight and SEO to make our content stand out from our peers.
• Manage and optimise processes to streamline the delivery of content across channels to different audiences.
• Oversee the communications content calendar and delivery of content against campaign deadlines.
• Manage reporting of content and digital performance across external channels, iterating the strategy to grow audience and increase leads.
• Responsible for taking reasonable duty of care for Health & Safety of themselves and of other persons who may be affected by their acts or omissions at work and always follow direct instructions given with regards to Health & Safety.