Responsibilities

• Strategic Communications
• Managing a clear, integrated communications strategy that supports both short-term trading priorities and long-term brand positioning
• Translating business objectives, trading priorities and brand campaigns into compelling, consistent messaging frameworks
• Ensuring the TOV set by marketing is adhered to so there is consistency across all corporate and employee communications
• Providing proactive and reactive guidance to senior leadership on communications strategy, reputational risk, and messaging
• Regularly measuring and evaluating communication effectiveness, using insights to optimise engagement, reach, and impact
• External Communications & PR
• Managing the planning and execution of corporate PR and communications campaigns around product drops, brand activations, partnerships, and key retail moments
• Developing and nurturing strong relationships with key media, press, external agency partners and industry partners to maximise brand exposure
• Identifying and creating newsworthy storytelling opportunities that align with brand positioning and cultural relevance

Requirements

• Proven experience operating in a communications management role
• Strong background in retail, fashion, sports or consumer brands
• Demonstrable success in delivering impactful PR campaigns and internal communications plans
• Experience managing brand reputation and handling crisis communications
• Ability to work cross-functionally and influence senior stakeholders
• Strong commercial awareness and understanding of trading-led retail environments

Preferred

• Experience within sportswear, streetwear or youth culture brands – desirable
• Exposure to high-profile brand collaborations, launches or influencer-led campaigns
• Understanding of social media, digital content and culture-led storytelling