Responsibilities

• Own the Youth Leads UK communications strategy, ensuring our channels, campaigns, and content are coherent, consistent, and purposeful
• Act as the guardian of our brand — maintaining voice, tone, and visual identity across everything we produce
• Work closely with the CEO to align communications activity with organisational priorities and the Generation:NOW strategy
• Analyse performance across channels and use insight to inform what we do next
• Lead the development and delivery of youth-led campaigns on issues that matter to our communities - from mental health and civic participation to cost of living and representation
• Oversee the planning and production of Youth Leads Magazine - three editions per year, created by and for young people
• Lead on long-form and strategic content including press releases, impact reports, website articles, and stakeholder communications
• Set the brief for social media content and oversee delivery by the Youth Content Creators, ensuring quality, consistency, and brand alignment
• Manage email communications including newsletters and stakeholder updates
• Build and maintain relationships with journalists, editors, and media contacts across local, regional, and national outlets

Requirements

• Strong writing skills - able to produce compelling content across formats, from social media captions to press releases to long-form articles
• Experience developing and delivering communications strategies or campaigns
• Solid understanding of brand, voice, and audience - and how to maintain consistency across channels
• Experience managing or overseeing social media channels for an organisation or campaign
• Ability to use analytics to evaluate performance and make informed decisions about future activity
• Experience writing press releases or supporting media and press engagement
• Confidence building relationships with journalists, media contacts, or external stakeholders
• Excellent organisational skills - able to manage multiple priorities, meet deadlines, and maintain quality under pressure
• Genuine commitment to youth empowerment, social justice, and amplifying underrepresented voices
• Experience with video content production or editing

Preferred

• Proficiency in Canva for creating and adapting branded content
• Experience with email marketing tools and understanding of what makes an effective newsletter or stakeholder communication
• Experience using Adobe Lightroom, Photoshop, or similar tools (training available)
• Experience working in or with the charity, public, or youth sector
• Understanding of civic leadership, social action, or community engagement
• Experience directing, briefing, or supporting others to deliver communications work
• Familiarity with website content management systems
• Experience mentoring or developing junior colleagues or young people

Benefits

• 30 days of annual leave (including bank holidays) and a part-closure over Christmas and New Year
• wellbeing programme includes regular socials and time for mental health initiatives
• base at MediaCity, one of Greater Manchester's most vibrant and sustainable locations, ensures a positive and connected working environment
• Living Wage Employer, signed up to the Greater Manchester Good Employer’s Charter, and the #ShowTheSalary campaign
• guaranteed interviews for Youth Leads UK alumni, care experienced or disabled individuals (if applicable)
• commitment to diversity, equality, and inclusion