Casino Marketing Lead

Uckfield, East Sussex, UK (Hybrid)

£45K/yr – £65K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own casino CRM content and promotions with a focus on compliant, revenue-driven campaigns tied to game launches and player engagement.

  • Growth Infrastructure: Align campaigns with product features and promotions, manage CRM-driven content, and ensure compliance playbooks are followed.
  • Analytics & Optimization: Track activity, turnover, bonus costs, revenue, and ROI to steer campaigns and game mix adjustments.
  • Operations & Content: Own day-to-day platform operations, content roadmap with game providers, and cross-team collaboration for a seamless player experience.

Job Description

Responsibilities

  • Collaborate with Product, Games, Design and Compliance to align campaigns with key features and promotional activity.
  • Represent CRM in wider business discussions, contributing to strategy and cross-functional initiatives.
  • Manage the day-to-day operations of the online casino platform.
  • Work with game providers to launch new content and ensure a competitive product offering.
  • Monitor game performance, promotions, and player engagement to optimise revenue.
  • Assist in planning and executing casino promotions and campaigns.
  • Ensure compliance with UKGC regulations and responsible gaming policies.
  • Collaborate with internal teams (marketing, CRM, payments) to enhance player experience.
  • Analyse data to identify trends, opportunities, and areas for improvement.
  • Report on campaign performance, always using data and come with KPI performance – activity, turnover, bonus costs, revenue, ROI & overall product performance.

Requirements

  • Proven experience in an online Casino Manager role or similar within the iGaming industry.
  • Experience with CRM tools.
  • Strong understanding of online casino games, player behaviour, and market trends.
  • Diligent, thorough, a good communicator and able to respect deadlines and team colleagues.
  • Data-driven and detail-orientated with good analytical and problem-solving skills.
  • Excellent communication, organizational, teamwork and interpersonal skills.
  • Passion for the gaming industry and a proactive, results-driven attitude.
  • Knowledge of iGaming providers and aggregators, what content they offer, and where.
  • Competence in using Microsoft Office applications, including Excel, PowerPoint and Word.
  • High attention to detail.

Preferred

  • Previous CRM experience is beneficial

Benefits

  • Company pension
  • Free parking
  • On-site parking
  • Transport links
Goodwin Racing Ltd logo

Goodwin Racing Ltd

GOODWIN RACING LIMITED is a gambling & casinos company based out of 1 BELL WALK, UCKFIELD, United Kingdom.

Founded in 1997
Uckfield, England, GBR
3 employees

Traffic Signals

Monthly Visitors
1.6K

Headcount Trend

Current headcount: ~3

Marketing Team

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