Brand Strategist - Healthcare Advertising

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own brand strategy for healthcare clients, translating research into clear positioning and narrative that guide omnichannel experiences for patients, HCPs, and caregivers.

  • Strategy Development: shape brand foundations, including positioning, value propositions, narratives, and personality frameworks.
  • Insight Generation: independently analyse category, competitive and behavioural data to identify opportunities and implications.
  • Cross-Functional Coordination: align with client service, medical, creative, and analytics teams to ensure cohesive strategic delivery.

Job Description

Own brand strategy for healthcare clients, translating research into clear positioning and narrative that guide omnichannel experiences for patients, HCPs, and caregivers.

  • Strategy Development: shape brand foundations, including positioning, value propositions, narratives, and personality frameworks.
  • Insight Generation: independently analyse category, competitive and behavioural data to identify opportunities and implications.
  • Cross-Functional Coordination: align with client service, medical, creative, and analytics teams to ensure cohesive strategic delivery.
Avalere Health logo

Avalere Health

3.5 Glassdoor

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health – at pace and at scale. We are united across the product lifecycle, uniquely positioned to understand every angle of life, health, and the human condition.We are powered by our unique and proprietary model, SenseMaking. Combining strategic tools and human ingenuity, SenseMaking allows us to transform limitations into pathways, obstacles into possibilities, and intricacy into action. Our talented, diverse, and passionate team – known as SenseMakers – strive each day to make EVERY PATIENT POSSIBLE.

London, England, GBR
1.3K employees (366 in marketing)
65% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
49.7K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
43.5%
Direct
46.8%
Referral
6.9%
Social
1.9%
Paid
0.9%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
235 (18% of company)
Marketing Roles Posted (Last 30 Days)
4

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